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For males, the top app category is sports, which has an eCPM of $1.04 and a CTR of 2.43 percent. Arcade and action follows with an eCPM of $1.04 and a CTR of 2.43 percent. Cards and casino is third with an eCPM of $0.63 and a CTR of 1.02 percent.Marketing - Mobile Apps: Average CTR ‘Substantially’ Higher Among Males
